In 2024, the share of live betting will exceed 59% of the online betting market. Major operators like 1win are actively expanding interactive live betting opportunities, allowing reactions to events directly during the match. For players, this means new opportunities to play consciously and retain control over their decisions. 

What is live Betting

Live bets (in-play or real-time betting) are bets that are accepted and settled after the event has started. Unlike traditional pre-match betting, the odds change dynamically as the event unfolds on the court. This format assumes that the player follows the course of the game, reacts to key moments (goals scored, change of weather conditions, injuries to players, etc.) and makes predictions “on the fly”. This opportunity requires a high level of concentration and an understanding of the mechanics of changing odds.

Why Live Betting is Gaining Popularity Live Betting

Interest in live betting is growing rapidly as it is an exciting format:

  • Firstly, the ability to adjust decisions as the match progresses appeals to those who can quickly analyse events.
  • Secondly, modern mobile apps and stable internet access make Live betting available anytime and anywhere.
  • Thirdly, operators like 1win integrate live streaming and advanced statistics to facilitate decision-making based on up-to-date data.

These factors combine to favour live betting over pre-match betting, especially with the experience of match-watching and the skill to assess ‘here and now’ situations.

Technical aspects of live betting

Any quality live betting site uses a hybrid of algorithms and human control to update odds in a timely manner. The system receives real-time match data (event rates, player statistics, external factors), analyses it and immediately adjusts the line odds. For example, 1win partners with providers like LSports for scalable real-time data, allowing for quick updates to market coverage and betting prices without delays.

Latency and frequency of updates are key parameters: if odds are updated with a delay, players risk seeing outdated information. Therefore, operators are implementing low-latency architecture, CDN servers and API optimisation to minimise the gap between the event on the field and the data displayed in the application. In addition, reliable connectivity is important: even brief interruptions or slowdowns can result in missed opportunities.

Example of How the Coefficient update works

A player notices that in the 60th minute of a football match, a team has started to create sharp chances. The 1win app Ghana algorithm detects a series of corners and a long controlled ball, recalculates the probability of a goal and raises the odds on that team or offers special markets (e.g. “next goal”). If the player manages to bet, he uses the new information. It is important to take into account that the adjusted odds may no longer be as favourable if the delay is long.

Budget Management Strategies 

Live betting involves an increased emotional load and the risk of impulsive decisions. In order to maintain control, it is necessary to establish clear rules for bankroll management:

  • Set a hard limit on the total amount per day or week and do not exceed it.
  • Allocate the bankroll to separate series of bets, so as not to “drain” the entire budget in an attempt to win back.
  • Use cash-out opportunities on the site (including 1win) when the situation changes dramatically, and determine in advance the threshold at which it is more profitable to fix a smaller but guaranteed win or minimise losses.

These tactics help to avoid the classic “race to lose”, when a player after a series of failures tries to increase bets for wagering and loses control.

Practical Examples of Real-Time Betting

For the sake of clarity, let’s look at a few detailed scenarios:

  • A football match is tied and early substitutions are made. A player notices that a key opponent’s defender is injured and is replaced by a less experienced defender. The odds on the chances of the substituted team start to increase. If the odds for a goal in the next 15 minutes were, say, 3.5 before the substitution, they can rise to 4.2 after the substitution. At 1win, the user analyses the data, checks the statistics of the substituted player and decides to bet here, locking in a favourable odds.
  • A tennis match and a momentary change of dynamics. Let’s say a tennis player loses his serve and there is a chance to bet on a break in the next game. By analysing 1win app statistics (number of unforced errors, percentage of winning the second ball), it is possible to choose a bet on a break taking into account the increased odds after a series under pressure.
  • Basketball and managing scoring streaks. If a team has a consecutive scoring streak after a timeout, the odds on the continuation of the streak or the next outcome can change instantly. A player, seeing the opponent’s weak defence after the break, bets on the next points within a minute using updated offensive efficiency data.

Emotional Control and Decision-Making

Live betting is closely related to adrenaline: rapidly changing odds provoke the desire to “catch up” with the winnings or to react instantly to failure. To keep emotions under control, it is recommended:

  • Before a series of bets, pause for a moment. 
  • If you feel like raising the stakes after losing, it’s important to stop and rethink your strategy.
  • Keep records of bets. Record not only the amounts, but also the reasons for each bet, noting what factors actually influenced the outcome. This approach reduces the risk of irrational behaviour and helps to analyse mistakes.

If you are already playing on 1win gh, test its live interface under the conditions of several matches going on at the same time to make sure of its stability and responsiveness to events.